350 Years of Modern Fashion, or The Social History of a Common Phenomenon

 The book by an authoritative fashion expert Katerina Mikhaleva-Eger radically changes the perception of fashion as merely a banal rotation of styles. It is the first comprehensive presentation of the history of fashion as a special phenomenon of Western civilisation, woven into its chronicle from the Old Testament to the neurobiological discoveries of the 21st century. The author explores alternative paths of fashion development, including the Japanese experience of creating a national fashion industry, giving an idea that the social institution of fashion is organic to human nature itself.