The Dream Formula: How Social Networks Create Our Dreams

 Every day we construct our ideal image on social networks: photo angles that flatter our looks, filters and post-processing, expensive things in the frame, non-random accidents and transparent hints of successful success. Over the twelve years of its existence, Instagram has become more than just an online album of photos to remember - it teaches us to feel and dream, shaping not only our expectations, but also the objects of desire themselves. Ekaterina Kolpinets, a researcher of media and celebrity culture, explored how idealized images of life on Instagram have developed, how they came to dominate society, and what this says about us ourselves.