The Brain: Food and Innovations. Why Everything Delicious and New Is so Appealing to Us

People have never been so obsessed with compulsive ideas and can-do approaches: from the cult of productivity to the obsession with healthy eating. Vyacheslav Dubynin, Doctor of Biological Sciences, a professor and renowned lecturer analyses the main manias of the 21st century and reveals the mechanisms from the perspective of brain function.
Food and Innovations is the first book in the series. Professor Vyacheslav Dubynin examines issues related to uncontrolled food consumption, obsession with a slim body, food allergies, anxiety about the unknown, and the constant accumulation of knowledge. Based on modern scientific research, the author provides examples that help us understand how obsession with food and innovations affect the functioning of our brain.
You will learn from this book why we get stuck on social media, what makes taste of food better, what causes intolerance to boredom and silence, why people of normal weight try to lose even more weight, how lies affect the brain.

Vyacheslav Dubynin. The Brain: Food and Innovations. Why Everything Delicious and New Is so Appealing to Us. — Moscow: Bombora, 2024.